At Boulder Brands, Inc., our mission is to become the leading health-and-wellness Company building out and acquiring natural brands that address consumer need states. Our brands consist of Smart Balance®, Udi’s, Glutino, Earth Balance and Best Life; and each address a specific health need of consumers. As Smart Balance is to heart-health, Udi’s & Glutino are to gluten-free, Earth Balance is to the plant-based diet and Best Life is to weight management. Our focus is on supporting each of our brands with a robust pipeline of innovation and strong consumer support through marketing and education to drive awareness and loyalty. Our vision is to help change the way we eat, one product and one solution at a time.